Full-Service Luxury Marketing Consultancy, Dubai
Luxury brands,
edited.
The Brand Journal is a full-service luxury marketing consultancy for hospitality, lifestyle and premium brands. We think like editors and work like operators: strategy, branding, content, digital, events and PR under one roof, with the cultural fluency to make a brand matter. Built in Dubai, shaped by 17 years inside the brands themselves.
Founder & Vision
Seventeen years
inside luxury.
Founded by Shana Liyanage, who led marketing for brands including The Dubai EDITION, Rixos The Palm and Hyde Hotel Dubai. Her work has featured in Vogue Arabia, Condé Nast Traveller and Harper's Bazaar. The Brand Journal brings that in-house rigour to every client, without the in-house overhead.
“Luxury isn’t louder.
It’s more considered.”
Shana Liyanage, Founder
Our Values
01
Strategy first
Every idea answers to a business goal. Beautiful work that doesn't perform isn't finished.
02
Editorial standards
We create like the titles our clients want to be featured in.
03
Cultural fluency
Luxury reads differently across the Middle East, Europe and Asia. We know the difference.
04
Measurable impact
Reach, revenue, reputation. We report on all three.
Our Process
From insight to impact
01
Discover
Audit your brand, audience and market position.
02
Define
Set the positioning, voice and strategy.
03
Create
Bring it to life through content, campaigns and PR.
04
Grow
Measure, refine and scale what works.
Next Steps